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A Special
Message Exclusively For
Customers,
Seminar Attendees and Friends
of Brett McFall Who Desperately
Need
World
Class Copywriting For Their Business
(But
Don't Know Where To Turn). |
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From
The Desk Of Brett McFall
Dear Friend,
My name is Brett McFall.
If you've come to this website you are very familiar with who
I am, the work that I do, and the success I have had writing
sales copy for clients. For instance you probably know about
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“Fantastic! I
have learnt so much from you Brett. I can now start as
a consultant and charge more money - £1,000 a day
compared to £400 a week!”
Trish Jones, UK
I have been getting the McFall Report for approximately
16 months now, so I knew you would over deliver on content,
but I didn't think you'd give away that me many of your
money making secrets (how wrong I was!) Brett totally
OVERdelivered on every promise he made in his sales letter!
Scott Wilson, New Zealand
“Brett got my brain ticking with so many creative
marketing and new business ideas that I could not wait
to get off my backside and start making REAL money. My
brain was running at such a full speed that in the plane
back to Melbourne I was jotting down business ideas that
I CAN NOW start over the web - POSSIBLE because of a SECRET
of Brett's that is easy to implement for a Newby like
me. Brett gave many simple business ideas and ways of
marketing soooo freely that I am certain the money will
come back in abundance once I implement them. Thanks Brett
for being GENEROUSLY GIVING!!!”
Vanessa Tran, Australia -
0413 278 057
“Brett is a true motivator and got me thinking of
heaps of ideas, just to get myself started. I got loads
and loads of information and my poor little brain was
ticking overtime. Action time 24 hours later, I put a
website together using Brett's secret system and I'm testing
and measuring my market for a new idea that came to mind
during the seminar.”
Sharon Richards, Australia sharon_richards@telstra.com
“We’d only seen Brett on DVD and had a limited
understanding of marketing and how to use the web as a
vehicle for wealth creation. After just a one day session
with Brett, our eyes have been opened to a whole new world
that we’ve never before understood. Thanks Brett
for making it all so easy to understand and access.”
Daniel Nuutinen and Linda Bradley, Australia
“Brett
made everything so easy to understand. He captured my
attention from the moment he walked on stage to the moment
he left. Brett made me want to do something with my life!”
Nicole Golden, UK
"Brett is one the most influential and motivational
speakers I have met in my entire life. He has his own
style of dialogue delivery which jerks the audience out
of all kinds of immobility and inspires them to focus
and act on what is being taught. Brett has a raw energy
which is infectious and makes its way right through to
the heart and soul of the audience. He has the ability
to interact one on one with every individual while he
is addressing an audience of over 100s of listeners."
Prashant Welling, Al Garhoud, Dubai |
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What you may NOT know however is that I
no longer consult to clients about their copywriting.
In fact I have closed the books on my consulting business...
and it's very, VERY rare that I will do any sort of consulting
outside of my own businesses. And even then it is usually
only at my full day consulting rate of $15,000.
The copy I write now is purely for myself and for my business
partners.
Of course, this has created a problem for the legions
of business owners that contact me every day asking for
help with their sales copy. Most of the time I have to
say, 'sorry, I can't help you'.
That was until now!
You see, that's all changed. Before I tell you the details
however, you first need to know about...
The Early Evening
Fax I Received At My Office
Some years ago, in the early evening while I was relaxing
in my living room watching TV, I heard a fax come through
to my home office.
It was from a budding copywriter who wanted to get my
opinion on the quality of his copy. He wanted my help
because he wasn't sure how strong his sales copy was,
where it was weak, and how he could improve upon it.
To my delight I found this young 'copy cub's' writing
was really quite good. Yes, there were holes in his work,
but nothing more practice and focus wouldn't clear up.
And so the next day I phoned him to talk to him about
what he sent me. I told him how he could improve it, and
what he needed to DO to take his skills to the next level.
Well, to my surprise he went away and did exactly as I
said (most copy cubs don't do the necessary work required
to become skillful). Anyway, he studied... he worked...
he tried harder and harder until I was happy to let him
write actual copy for ME!
And he continued to produce spectacular results!
It has been a number of years since my first contact with
this 'copy cub'. Since then he has gone onto become a
truly successful copywriter in his own right.
Who am I speaking about? Well, his name is Alexi Neocleous.
If you're an Australian business owner you're probably
quite familiar with Alexi's copywriting exploits. He is
one of the top copywriters in Australia, and is fast becoming
very well known internationally, too.
In fact, his client list reads like a veritable who's
who of the business world. Take a look for yourself: |
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| $70,128
in a few weeks |
| One campaign
Alexi worked on for me brought in over
$70,128 in a few short weeks. If you
want to turbo charge your sales and
marketing, get him working on your business!” |
Blair
Singer
Bestselling author SalesDogs |
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| And
bestselling author, and very good (and
sometimes whacky !) friend, Ed Burton... |
| $117,251.23
in sales |
| One
sales letter he wrote for me brought
in $$117,251.23! When I want my marketing
to bring in huge $$$, I bring in Alexi." |
Ed
Burton
Bestselling author |
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| And
then you have Max Compton, CEO (and yes one
of the nicest guys you will ever meet!) of
one of the biggest producers of daytime television
commercials in the country... |
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| Tripled
TV Response Leads |
| "Alexi
wrote a TV ad that tripled our
client's previous response rate.
And just to show it was no fluke,
he just did it again with another
of our clients! Suffice to say
I am extremely happy with the
outcome!" |
Max
Compton
CEO
Infobreak
www.infobreak.com.au |
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| And
bestselling author (and all round nice
guy) Hans Jakobi... |
| Potentially
$237,384 in sales revenue |
| “Alexi’s
sales letters sell! He has done a number
of jobs for me now and I keep coming
back for more. I’ve even had several
customers ask me who my copywriter is
because they were so impressed with
his work. Just one of the advertisements
Alexi has written for me has the potential
of generating at least $237,384 in sales
revenue over a 12 month period, if it
keeps performing the way it has to date.
Not only that, he shared an idea with
me that I was able to use within minutes
to slash my advertising costs in half
in major publications. This one little
known tip saved me $4,120 today and
could save me a massive $98,880 over
12 months. If you don’t check
out what Alexi has to teach you, you’ll
probably be leaving money on the table
instead of putting it in your pocket.
I just hope he doesn’t tell you
ALL the powerful strategies he taught
me! (Just kidding!) He’s a great
guy to work with. If you want to see
what he wrote for me, go to www.RealEstateSecrets.com.au and check it out for yourself. |
Hans
Jakobi
Investor, Best-Selling Author and Australia’s
Wealth Coach®
www.RealEstateSecrets.com.au |
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| And
super successful bestselling author
Chris Howard... |
| Best
Selling Author |
| “I
could have selected any of the world’s
top advertising pros to write the copy
for my new book. I chose Alexi because
he’s the best I know. If you want
your ads to make money, give him a call!” |
Christopher
Howard
CEO
The Christopher Howard Companies
www.powerofinfluence.com |
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| And
here is a comment by a truly special
man, Brett McFall. For those that don't
know, Brett is the one that opened many,
MANY doors for me when I first started
in this business and was there for me,
offering advice on how to get better
and better at writing copy (never asking
for anything in return outside of requesting
I pass it along when people came to
me for help). As always thank you mate! |
| Killer
Marketing Brain |
| “Very
few people truly understand how to write
ads that sell. Alexi is one of the exceptions.
His copy is powerful and persuasive,
and he is 100% dedicated to making you
tens of thousands of dollars in sales.
I have no hesitation in recommending
his ‘killer’ marketing brain
to anyone that wants to get all the
customers they’ll ever need.” |
Brett
McFall,
Co-Founder of the World Internet Summit
www.brettmcfall.com |
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| And
I could NEVER forget my good friend, multi-million
bestselling author and a pioneer of the self
help movement across the world, Dr Robert
Anthony... |
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| One
Of The Best Advertising Copywriters
I Know |
| "As
the bestselling author of over
three million books, I have had
the opportunity to work with some
of the best advertising copywriters
in the world. Out of that group,
I would have to say Alexi is one
of the most talented and results-producing
copywriters I have met. His advice
has always translated into increased
sales and profits. I recommend
him highly!" |
Dr
Robert Anthony
Bestselling Author
www.robertanthonyonline.com |
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| And
world famous direct mail maverick Vince
James... |
| CEO
Of a $100 Million Business |
| “Alexi
is one of the best copywriters I've
ever read. Certainly the BEST in Australia
by far. Alexi is one of few writers
I'd attach big advertising dollars to.
If for some insane reason his ad does
not work for you- it's not Alexi's fault...
the fault is YOUR PRODUCT!" |
Vince
James
www.12-month-millionaire.com
Discover the hidden techniques of how
I built a $100 Million
empire in 23 months! |
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| And
here is what one of hit DVD "The Secret"
co-stars, Joe Vitale, had to say about one
of my marketing courses... |
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| Best
of the Best |
| Whew!
This is the best of the best ---
a brilliant system designed to
bring you double the profits,
and in fact is GUARANTEED to do
so. Get this!" |
Joe
Vitale,
#1 Best-Selling Author,
"Spiritual
Marketing"
www.mrfire.com |
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And here is a
comment from another awesome guy... 'surfer
extraordinaire' Ash Day. Ash is Managing Director
of the Australian distribution arm of the
world's #1 selling adjustable bed company..... |
| Blew
Out Our Phone Lines... Best Ad
Man I Know |
| "The TV ad Alexi wrote for
us brought in 300% more leads.
In fact, his campaign was so successful
that our call centre couldn't
handle the leads, blowing out
the phone lines, and creating
a follow up backlog of 5 days.
We now have to computerise our
lead taking so as to keep up with
the influx of calls. Without a
doubt Alexi is the best advertising
guy I've worked with. I can't
wait to see the results when we
roll out the campaign across the
country." |
Ash
Day
Managing Director
Craftmatic Australia |
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| And then you
have two of my sharpest clients and friends
- 'Siamese Twins In Business' (because they've
been in business together for so long) Mark
Mahoney and Michael Fullick... |
| 12.4%
Response Rate at Only $5 Per Lead! |
| "We get
Alexi to do all our sales copy, and he never
lets us down. We just launched a new business
and Alexi's copy hit gold again with a 12.4%
response rate from our three step sequence
at a cost per lead of only $5! We're now adding
to our product line and are getting Alexi's
brain onto those products, too. If you need
an advertising expert that gets $$$ in your
account, he is your man!" |
Michael
Fullick and Mark Mahoney
The Quantum Group |
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| And
of course, my comrade-in-arms, fellow
copywriter and very good friend Scott
Bywater, who, by the way, wisely laughed
in my face when I suggested he name
his new born baby after me... |
| Hire
Alexi. Now! |
| "Alexi
is one of the few copywriters in Australia
that I would trust with my clients.
If you want to get results with your
advertising, hire Alexi. Now!" |
Scott
Bywater
www.copywritingthatsells.com.au |
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| And
two of my closest friends Sandra and Daniel
Biskind... |
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| 95%
Conversion Rate |
| “Because
of the ad Alexi wrote for us,
95% of people who phone our office
(from his ad) attend our events.
This is exceptional. In addition,
it has slashed the time spent
speaking to prospective attendees
by 50%” |
Sandra
and Daniel Biskind
www.heartpower.net |
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| And Dr Steven
W Griffith... |
| Business
Doubled In 5 Months |
| “From
one ad Alexi wrote, my business has doubled
within 5 months. What a relief not to struggle
with whom to pay or not to pay. My business
suppliers now get paid early, and my personal
spending has reduced. We our now saving and
investing in our business. I am rapt! My wife
is thrilled at our financial position, and
I feel relieved at the enormity of stress
from being in business after nineteen years,
an ad can do so much. I highly recommend Alexi’s
services.” |
Dr
Steven W Griffith
Redcliffe Chiropractic Centre |
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| And Phil Mowbray... |
| Conversion
Rate Skyrockets |
| “From
incorporating only a small section of Alexi’s
copy into our existing enquiry letter, our
business increased by about 30%. But the real
gain is that we do HALF AS MANY quotes for
the same income. So our conversion rate is
much higher. We can’t wait to put all
his copy into action. We’re very excited.” |
Phil
Mowbray
Enviro Floors |
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| And the lovely
Kayleen Lorenzo, and her awesome husband Fran... |
| A
Conservative $66,000 |
| If all goes
to plan, a referral letter Alexi wrote for
us will bring in $42,000 in lifetime profits,
for an investment of a few hundred dollars
in printing. Amazing! Not only that, a simple
idea he just gave us (while I was cutting
his hair!) will add a clear $12,000 to our
bottom line... and quite possibly $24,000
with a BIT of extra effort. This pays for
our daughter's private school fees... and
a nice overseas family holiday every year!
All told this is a very conservative $66,000!" |
Kayleen
Lorenzo
Industry Hairdressing |
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former gym owner Gary Rigby... |
| $32,796
in sales |
| “Alexi
wrote a simple three step letter campaign
to our past members. In just 10 weeks I’m
happy to report it brought in over $32,796
in sales. But it doesn’t end there.
If we factor in the life value of our average
member, this campaign is actually worth at
least $60,000 to my business. I couldn’t
be happier, and not surprising, I’m
looking to hire Alexi for another project.
Get this guy’s brain on your business.” |
Gary
Rigby
Managing Director
Alive Gym and Fitness |
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| And Jackie Parkinson... |
| Sold
business within 24 hours for FULL asking price |
"I had
my business up for sale for more than six
months. Business brokers told me they could
sell it and had the skills to write a great
ad (they are after all so–called professionals
who do this for a living every day.) After
constant disappointment and thousands of dollars
down the drain on advertising, nothing worked.
I hesitated when I was given your number because
I was doubtful that anyone could sell my business,
but I eventually called. You wrote me a fabulous
eye-catching, exciting, punchy ad, and…
Guess what??? I sold my business on the same
day for the full asking price and the response
was huge – more than sixty calls and
still counting! I can’t thank you enough,
if only I had called you six months ago!!!" |
Jackie
Parkinson
The Jilted Anchovy |
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| And
Neil Asher... |
| $162,000
in sales in just 3 months |
I am CEO
of a rapidly growing business. I was
worried that I would waste my money
on the ideas of yet another ‘pretend
expert’.
me $5700 to implement. That’s
a whopping 2,840% return on investment!
I highly recommend yo
I decided to give Alexi a try. Almost
instantly I knew my marketing was in
safe hands. Just one of Alexi’s
ideas brought in an extra $162,000 in
sales in just 3 months. But best of
all, they only cost u use Alexi’s
marketing brain if you want to turbo
charge your sales and profits.” |
Neil
Asher
New Insights |
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| And
then you have pharmacist Paul Sidhom someone
I respectfully call a 'marketing anomaly',
largely due to his entrepreneurial flair in
a conservative industry, (mate, you would
have done extraordinary without my help!)... |
| 25%
Response Rate and $200,000 In Revenue |
"A three
step sales letter sequence Alexi wrote for
me pulled in a response rate of 25% (which
is extraordinary considering I sell a $2,500
product). Thus far his copy has helped me
bring in almost $200,000 in revenue - far
exceeding my yearly goal! I couldn't be
happier. I have since hired him for more projects". |
Paul
Sidhom
Founder - IPAG
www.ipag.biz |
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| I am proud to
say Alexi is the BEST student that I have mentored.
An Idea Is Born
Anyway, Alexi and I were recently talking about the need
for my seminar attendees, clients and friends to have
access to world class copywriting (now that I am retired).
Sure, I told him, there are excellent copywriters to be
found both offline, and online, but so few that I have
worked with on a personal, private one-on-one basis. And
even fewer that I helped mentor and train to become extraordinary
in their own right.
Alexi is of course at the top of that list.
That's why I was more than happy at his suggestion to
set up a special consulting service exclusively
for my friends, seminar attendees and clients!
Of course, being extremely busy with his own clients and
projects, Alexi knew he couldn't possible handle all the
demand that he'd be swamped with.
So what he did was pull together a team of truly talented
copywriters in their own right, and agreed to personally
project manage every single client that I send.
This way I have 100% confidence that anybody I send is
getting the highest quality copywriting possible. And
for you, as a copywriting client get killer copy for your
business.
What does 'project manage' mean?
It means is Alexi will be intimately
involved in all stages of your copy. Nothing will go to
print until he has gone through every word, headline,
and subhead of your letter to guarantee
the fin bvished product is world class.
It's virtually as good as getting his expert hand on their
entire copy piece.
Special Offer Only
for Referrals of Brett McFall – FREE 30 Minute
Consultation Valued at $300
And there is something else that Alexi is willing to
offer to anybody that is referred by me.
It's something Alexi doesn't even offer it on his OWN
website! So please treat what you're about to be offered
with the respect it deserves.
Anyway, here's the deal:
If you have a budget more than $3000 AND you have attended
one of my programs, or purchased one of my courses in
the past you will be eligible for a...
FREE 30 Minute
Consultation Of Your Advertising!
What this means is either Alexi (if he is available),
or a member of his skilled copywriting team (more likely)
will meet with you over the phone for half an hour and
give you advice and feedback on your ad. They will give
you suggestions on how to improve your headline, your
offer, your layout, your opening copy, your subhead...
anything and everything to make your bring in the $$$.
And it will be at NO charge.
So this is a very real value of $300 which I know you
will get a lot out of.
But you must meet the qualification criteria.
Sound fair?
OK, if you need help with the copy of your business
you will need to fill in the form below. Once you do
an email will be sent to Alexi's office, who will then
either follow up personally, or have a member of his
team contact you directly. At that stage, a time will
be organised to speak to you about your needs, and to
organise your complimentary 30 minute consultation valued
at $300.
Warmly,
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Brett McFall
PS Please keep this website PRIVATE! Alexi and his team do NOT
offer FREE consultations to ANYBODY else. It is ONLY for friends,
seminar attendees and clients of mine.
PPS Alexi and his team may even ask for evidence that you are
a customer or friend of mine. So, please, keep it honest.
If you need help with crafting a killer sales letter for your
website... email blast... copy for your website's landing page...
flash presentation... autoresponder series...
Or any type of sales copy for an OFFLINE business e.g. direct
mail letter, magalog, advertorial etc., fill out the form below
and we'll get back to you asap!
Please note to be eligible for the FREE consultation you must have a copywriting budget of $3000 or more, and $1000 for a complete critique consultation.
Fill out this form and we'll respond within 24-48 hours. Since
computers and connections can go down, to ensure you don't lose
your information, and if you're entering quite a bit of data,
we highly recommend that you save it in a separate file first,
like a text editor, just in case.
If you do not receive an answer, please resubmit your request
(and accept our sincerest apologies!) |
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